Capcom has been putting Dead Rising's Frank West in just about all of their games it seems like. Tatsunoko Vs Capcom, Lost Planet 2, and most likely Marvel vs Capcom 3. And the reason for this is because Capcom for some reason believes that westerners love the character.
Capcom of America's Seth Killian had this to say about Campcom Japan and Frank West. "For better or for worse, (Capcom of) Japan has understood that 'the West' likes Frank. So maybe that's why he's called Frank West? I don't know... Rightly or wrongly (Capcom of) Japan is convinced that Joe Six pack here in America love God damn Frank West. He will be making appearances in as many games as they can get him into."
I have yet to meet anyone who has even talked about this character, let alone say that he is one of their favorites, The L4D 2 thing was cute because the guy is in a fucking zombie game. I doubt anyone at Valve actually likes the guy. I actually didn't even play Dead Rising because it was a pretty early launch tittle and I got a 360 late.
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